Identity Design is the selection and creation of the visual aspects of your brand, including: colour selection, font selection and logo design. Full identity design also includes 2 sided business card design.
If you don’t yet have a strong brand image or need all or part of your current identity design redesigning then give us a call or request a quote and we will design a an identity that hits the mark with your target market.
We will create you a logo that’s professional, appropriate for your target market, memorable, versatile, recognizable, unique and easily identifiable. A good logo works regardless of scale and Ideally should work well in just one colour as well as greyscale and black and white.
We will select fonts that relay the right message. You don’t see many law firms that use a font similar to Toys R Us do you? There’s a reason for this. The weight of a font, spacing and architecture of the characters need to sing in harmony with the rest of your Identity Design and build trust in your target market.
We will select colours that create the right emotional impact. Red is known to raise most peoples heart rate and metabolism, that’s how strong the effects of colour can be. Colours also have significantly different meanings culturally and getting this wrong can hurt your business.