Internet Marketing
Search Engine Optimization…
is the name for a number of techniques that aim to increase your sales by placing your website as close to the top of the first page of a search engine (usually Google) as possible for relevant search terms. More targeted traffic, more sales.
Content Marketing…
is the technique of creating quality content that’s highly relevant to your target market. The aim is to draw in qualified leads and give search engines lots of content they like, pushing you towards that coveted first result spot.
Social Marketing…
is the technique of using extraordinarily popular social networks such as Facebook, Twitter and Youtube (yes youtube counts) to generate new leads and increase customer loyalty. It’s also inexpensive so great if your a startup.
Paid Ads…
are the online version of old fashioned marketing. You pay a search engine (such as Google) to show a classified ad to people who search a specific term, or set of terms. You only pay when some clicks your ad and goes to your website.
Email Newsletters…
are a great way to keep customers engaged and publicise your current deals and promitions. Existing customers and new customers alike can signup to your newsletter from your website receiving the latest edition when published.
Location Based Marketing…
is the the way you advertise a business online if it only services clients within a certain geographical region. Google favors local businesses in it’s search results so if need local leads Location Based Marketing hits the mark.