The top of the first page of Google is the place to be
Search Engine Optimization is the name for a number of techniques that aim to increase your sales by placing your website as close to the top of the first page of a search engine (usually Google) as possible for relevant search terms. More targeted traffic, more sales.
Roughly 40% of web users click on the first result for the term they are searching so if you are the first result and 300 people search per day you will get 120 visitors a day through the search engine. The first page of search results gets about 97% of visits so even if you can’t reach the first position you still need to aim for the first page. With a solid Search Engine Optimization strategy you can dramatically increase website traffic and sales.
Keyword Research & Competition Analysis
Search Engine Optimization targets specific keywords and keyword phrases. If you sold custom made golf shoes you might target “custom golf shoes”, “custom golf attire”, “golf gifts” and other relevant terms. Some terms are very competitive with many websites competing to rank in the top spot for that term whilst other are far easier to rank well for.
Keywords are selected based on relevance, does the term reflect your business offerings accurately, traffic, how many people search for the term, and competition, how many other websites are competing to rank well for the term. This information is gathered from accurate statistics provided by Google and other data providers.
On page optimization
The content of your websites pages need to contain the right keywords in the right places and the right numbers to rank as well as possible in search engines. As well as keywords, search engines rank websites based on a large number of other on page factors such as how frequently your website is updated, how long your website has existed, how quickly your website loads and your website page structure.
We look at a multitude of on page factors to ensure your website ranks as well as possible.
Off page optimization
Every time a website or social network links to your website search engines will count it as a vote for the importance and quality of your websites content. The more links you have the higher your website will rank. Search engines also look at how many visitors your website gets, how long they stay on your website and whether they bookmark your page.
We will build you a strategy to help increase the number of websites and social network links back to your website increasing it’s perceived importance in search engines.