30 million active UK Facebook users, that’s half the population. Word of mouth, for the 21st century
Social Marketing is the technique of using extraordinarily popular social networks such as Facebook, Twitter and Youtube (yes youtube counts) to generate new leads and increase customer loyalty. It’s also inexpensive so great if your a startup.
Word of mouth is one of the most successful and organic forms of marketing. If your friend tells you how great a company is the recommendation carries with it all of the weight of your relationship with your friend. Word of mouth is free/cheap marketing with built in implicit trust, provided you like your friends that is.
Whether you are looking to promote your business on social networks or not it is non the less important to have a social presence for good public relations and damage control